Company Vertu has declared start of a new series of phones Vertu Coloured Diamonds supplementing Vertu Signature collection in which included two unique models enchased with jewels. New models, being an embodiment of perfection and the supreme skills, show true Vertu’s adherence to concept of exclusiveness.
Creation of Signature Rose Gold Pink Diamonds and Signature Rose Gold Pink Sapphires models which have been assemble manually from 388 details took one month for the whole team of high quality masters. The team from eight designers has spent four years in total, bringing to perfection the keyboard of the phone.
Each Signature Rose Gold Pink Diamonds model is enchased with 923 jewels in gross weight of 7,2 carats on each phone, and model Signature Rose Gold Pink Sapphires contains 385 jewels in weight of 2,1 carats. It is necessary to note, that Vertu Signature Pink Diamonds&Sapphire are made exclusively under the special order and are an embodiment of skill and exclusiveness.
At the beginning of the XX century appeared the brand which has changed the world of jewellery art. Gems of exclusive quality, creative inspiration and technical innovations brought success to Van Cleef & Arpels.
«Some signatures are just precious»
It is spoken that this phrase was once told by a Van Cleef & Arpels’ client who worried whether the initials of the brand will be kept when her ring will be enlarge.
The history of the brand begins as the real fairy tale - with magnificent wedding of Astel Arpels, the daughter of the jewels dealer with Alfred Van Cleef, the son of diamonds dealer from Amsterdam.
At the beginning of the XX century, in the brilliant time of the technical development and arts prosperity, the attire of a solvent woman was not completed without an impressive set of jewelry. It is quite natural, that Alfred Van Cleef united with the brothers-in-law. Having united the trade professionalism and jewellery business skills, in 1906 they opened in Paris on Place Vendome, 22 first shop Van Cleef & Arpels. The success came soon. The international expansion began in 1930th years: first towards South America and the USA, and in 1970 to the Asia.
For more than 100-years history of its life Bvlgari has presented the world many beautiful watches created by the haute horlogerie rules. High technologies and exclusive design are marvelously combined in the novelty included in a limited Assioma collection - Assioma Multicomplication Squelette.
The new model has created a furore at Swiss Baselworld exhibition. These watches – skeletons have very complicated design: the intricate Swiss mechanism is made in 4 layers which past 4 levels of processing. Through steady to scratches double sapphire glass one may observe the work of this intricate device.
Watches can operate as a calendar. The case of 1,8898 in in diameter is made of platinum. The model uses internal gauge BVL 416 with stock reserve in 64 hours. The novelty was made by the limited series in 20 copies. The price for magnificent Assioma Multicomplication Squelette is set at a rate of 155 thousand dollars.
To change the idea about the limits of possible is one of Van Cleef & Arpels’ leitmotivs. The history of the brand in many respects depended on the technical innovations. Up to the invention of an invisible bar tack Van Cleef & Arpels created handbag Minaudiere - pocket needments, finished with precious materials. This elegant bagatelle contained all vital for the woman from society things: watch, lipstick, jars with cosmetics, compact powder, mouthpiece, lorgnette, a box for pills. The idea of new jewelry forms has grasped imagination of Van Cleef & Arpels masters. In 1938 they created an adornment Passe-Partout, idea of which many times appeared in the next years: it can be transformed into a necklace, a bracelet and even a belt.
Closer by our time - Envol necklace from Dream of a Summer Night 2004 collection. It is decorated with two removable details - butterflies: one of the refined diamond lace, the second - laid out with rubies on an invisible bar tack.
Necklace Ruban, part of Couture of 2004collection, shows that degree of flexibility which demands incredible jeweller’s art. Modern technologies have allowed to create a new version of Zip necklace with brilliants and the jewels, created in 1930th years for Vindsorskaya duchess; now it can be equipped with a functional zipper.
The stones which have slept millions years in the depths of the Earth pass through dozens attentive hands. These are hands of 70 masters who work in Van Cleef and Arpels studio nearby to the Parisian boutique. Besides experts who usually are included at the staff of jewelry workshop, there is also the master who makes models of the future products. These original three-dimensional sketches are the following step after drawings on a paper. Van Cleef & Arpels is the only unique company on the Place Vendome which makes such models of a tin alloy and crystal. The model gives good idea about the future form of the jewelry and allows to remove last technical and aesthetic defects of the project. When the model is authorized by the management, jewelers start to make the basis of the adornment from gold or platinum. Then masters of the workshop prepare gems for fixing - everything, except for brilliants which need special device because of their hardness.
The process of creation of new things depends only on the imagination (and paying capacity) of the client. Imagine the grandee - lady who has ordered a collar for the cat made from platinum and brilliants, or the dangler and chocolate-fan who by all means wishes to present his new beloved the bracelet inside of chocolate egg for Easter. In a history of the unusual orders of the oustanding clients a worthy place take two gold scrapers for the tounge, made in 1955 for a Baroda princedom family-member, a support for bottles from yellow gold with Pepsi-Cola trade mark and even gold tea-strainer.
But, perhaps, the most exclusive order was made by one Maharajah in 1935: an aquarium for a forest frog from the precious materials, equipped with a small gold ladder. By the way how the frog got on a ladder, the happy owner of an aquarium could forecast the weather. For already almost the whole century aristocrats, members of royal families and film stars cleave to charm and style of Van Cleef & Arpels.
It does not cause doubt, that thanking to creative manner and devotion to the work of employees of the company the jeweller’s house will spend the next century in shine as well.
Recently it became habitual to cover the most usual things with gold, to decorate with brilliants and other jewels, and then to sell them under a mad price. However similar outbursts usually go with the purpose to receive more money. Other business is to collect with the help of a magnificent trifle money for charity, as, for example, made Bruster’s Ice Cream company, which has displayed for a sale ice-cream for $1 million.
Such high price on the ice-cream turned out as a result of replacement of all necessary components of a refreshment by precious metals and gems. Company Bruster’s Ice Cream has entrusted its exclusive ice-cream to well-known American jewelry company Lazare Kaplan which has successfully created a brilliant copy of the most known ice-cream - «vanilla horn with a cherry».
Jewelers have replaced a usual wafer with 20,0003 oz of yellow and white 18-carat gold, vanilla ice-cream - with 548 Lazare brilliants and 87 brilliants of an emerald facet, the horn itself was decorated with a huge yellow 5,63 carat brilliant.
All money obtained from the sale will go to Big Brothers & Big Sisters charitable children’s fund.
Nothing is eternal in this world. Well-known Queen Elizabeth II liner lives the last days as a sea vessel. However legendary cruiser will not die at all, but on the contrary, will find a new life. Shortly it will turn in a place of pilgrimage of tourists from the whole world. It will be a magnificent hotel with chains of the best boutiques and even a museum. It is known, that the ship will be moored near the artificial Palm Island in Jumeirah in United Arab Emirates in 2009.
The British company has sold the liner for 75 million euro to Dubai World company which is going to give the ship the second life.
The vessel will end to function as the liner in November of the next year. According to some information, its new owner Dubai World is going to alter the ship from within in a comfortable hotel with entertainments and shops, and also to leave a place for a museum to reconstruct there the history of the well-known ship.
Let’s remind, that cruise liner Queen Elizabeth II, with its length in 951,44 ft and width 114,83 ft, was constructed on John Brauna’s shipyard in Scotland. The vessel can place 1778 passengers, and 1000 crew members.
The unknown buyer has made the order for Airbus company for purchase of the largest air liner in world A-380 Superjumbo to use it as a private plane.
This is informed by AFP referring to representatives of the company.
Airbus representatives informed only, that the buyer is “not from Europe or the USA”. To adjust the plane according to all demands of the customer they will need almost a year.
Length of A-380 is almost 239,50 feet. It can transport 840 people. Its catalogue price makes 319 million dollars.
Airbus faced difficulties which have led to the crisis of the company. Problems were connected with frequent delays of A-380 deliveries. It became the reason of re-structuring of the company, and the decision of the management to lower costs due to reduction of the staff has caused strikes at Airbus enterprises throughout the whole Europe.
It is necessary to mention about a unique collection of jewelry from Disney Couture. The smart bonus to the ticket on the first night of new “Pirates of the Caribbean” will be the real captain’s ring with Cheerful Roger’s physiognomy. Rings Black Pearl Ring are made of yellow gold, and a skull in the center of a ring - from white one. Gold rings are created in a limited edition at the price of 1500 dollars. More democratic variant is silver ringlets for 225 dollars.
Russian manufacturers also creates rather interesting things for children. So, company ” Ðльдезна ” suggests to the smallest customers (or rather, to their parents) amusing gold ear-rings called “Birth”. The price - is a little bit more than 100 dollars. Ears of your small girl will be decorated with lovely chickens from yellow gold.
Other Russian company Olin develops cartoon theme. The set of jewelry for admirers of «Tom and Jerry» is made from white gold. The ringlet is decorated with a brilliant of 0,05 carats and illustrates the well-known scene of a pursuit. Costs it almost 400 dollars. And for ear-rings “Mice”, for example, parents should pay 440 dollars.
Some may tell that parents shouldn’t present so expensive jewels to small children, as they can brake it. But the positive effect from such toys surpasses all expenditure. Psychologists believe, that boys start to appreciate jewelry from 12, and girls in 5-6 years wish ear-rings or a pendant as a gift.
