Luxury Lifestyle

At the beginning of the XX century appeared the brand which has changed the world of jewellery art. Gems of exclusive quality, creative inspiration and technical innovations brought success to Van Cleef & Arpels.
«Some signatures are just precious»
It is spoken that this phrase was once told by a Van Cleef & Arpels’ client who worried whether the initials of the brand will be kept when her ring will be enlarge.
The history of the brand begins as the real fairy tale - with magnificent wedding of Astel Arpels, the daughter of the jewels dealer with Alfred Van Cleef, the son of diamonds dealer from Amsterdam.
At the beginning of the XX century, in the brilliant time of the technical development and arts prosperity, the attire of a solvent woman was not completed without an impressive set of jewelry. It is quite natural, that Alfred Van Cleef united with the brothers-in-law. Having united the trade professionalism and jewellery business skills, in 1906 they opened in Paris on Place Vendome, 22 first shop Van Cleef & Arpels. The success came soon. The international expansion began in 1930th years: first towards South America and the USA, and in 1970 to the Asia.