Luxury Lifestyle

The serious large companies view the opening of Internets - shops very cautiously. But development of so-called “E-commerce” becomes very popular, and luxury brands should go on the compromise, endowing with its unapproachable and exclusive image. So, recently it became known, that the largest manufacturer of jewelry, DeBeers, opened its online shop.
So, the global network has replenished with the shop of the first-class jewelry of well-known South-African diamond-mining company - one of the largest manufacturers of jewelry, DeBeers. Henceforth, one shouldn’t leave the house to get a unique product of this company.
However DeBeers has displayed for sale in the Internet not all products. In Internet customers can get only those items, which do not demand special fitting: chains, ear rings and bracelets. Wedding rings and other products which need to be seen personally, still will be available only in usual shops of the company. In Internet you won’t see ornaments from a high jewelry collection - the goods placed in Internet do not exceed price of 30000 dollars, and weight of gems in them only some carats. For example, such well-known jewelry, as Grey and Orange Diamond Ring (a ring of 11,5 carat with multi-colored brilliants in platinum), is still available only in DeBeers’ boutiques.