Luxury Lifestyle

International jeweller company Choron Diamond for the first time has produced line of exclusive jewelry for men.

Rings, wedding rings, cuff links, tie-pins, watches - altogether more than 40 models of jewelry - are made from yellow and white gold, with precious and semiprecious gems.

The company has long watched demand in the jeweller market of Russia and has come to a conclusion, that the majority of buyers-men prefer yellow gold. The second most popular precious metal is white gold. Some people also choose a combination of white and yellow gold. Preferences first of all depend on incomes level.

The well-off buyers showed interest to white, red and to a combination of white and red gold. From gems they choose more often white, than color ones.