Luxury Lifestyle

The leading companies have responded to the new requirements. Armani boutiques offer the clothes «Su Misura». These custom clothes are sewed from 220 offered kinds of fabric for suits, 25 for tuxedos and 120 for shirts. The price for such things is from 1600 up to 3000 Euros.
Personification of the goods became the major course of Ermenegildo Zegna which not only sells tailored clothes, but also suggests to draw the initials of the client on a fabric that is appreciated by the admirers as the special pleasure. And if earlier brands’ logotypes striking eyes on clothes were an attribute of the fashion and riches, now after well-known Bottega Veneta’s motto «your initials are enough», signed by the own name things became top of taste.
Solvent people in every possible way try to keep exclusive shades of a word meaning “luxury” - exclusiveness and inaccessibility. However in spite of the fact that leading fashion manufacturers are ready to help them, rendering really exclusive services, retail dealers are skeptical to this. They consider that accessible luxury on one hand and the “maximum” luxury on the other, sounds not clear.

Well, we will look on the development of this tendency in the further. All know that the fashion is the most unpredictable part of our life.