Luxury Lifestyle

Director of PPR Company Francois - Henri Pino owning many fashionable brands has most precisely defined features of the new tendency. He has defined a new category of “aspiring” people who have replaced haute couture, taking earlier the top lines of the pyramid with new, the “maximum” luxury. Now that level of the goods, which has been intended for the richest, has moved on the second place. Thus, the top of the luxury has shared on two levels.
Mr. Pino has noted, that those who are at these two levels, make two separate groups. Below stand those, whose property can be estimated in 1 million dollars. The circle of such people continues to extend, especially fast within the last decade. More successful make the second group, with the fortune from 30 million dollars. Representatives of the first group can pass in due course in the second.
The concept of superluxury is applicable concerning world billionaires and representatives of the international elite who can do everything, they want: to hire planes, to buy islands and even to fly into space. This class of people creates the closed clubs to be separated even more from other people not of their level. These people need exclusive service.