Extreme Luxury for elite: a purse at a price of the automobile (Part 1)


Do you spend a thousand dollars for a bag and think that you get a luxury thing? Forget about it. Leading designers and influential representatives of fashion business assert that modern world has now another word-combination defining real glamour – this is extreme luxury.
This fashionable word is now more often used for the description of the things worth much above simply expensive things. Probably, the beginning of this process was inevitable, as democratization of luxury just became a challenge for very solvent people, aspiring to stand out from the common ruck.
Now instead of handbags for one thousand dollars Gucci offers purses from crocodile leather at a price of 18 thousand dollars. Boutiques all strive to sell such exclusive goods first of all, especially if they are created in the single copy. Representatives of both sexes long for extreme luxury. There are more and more people who think «the higher price for the goods - the more pleasure».
«We sincerely believe, that we have great opportunities in custom tailoring, - say representatives of Ermenegildo Zegna. – It concerns not only usual clothes, but also the elite sports ones, including thing, made manually specially for the highest class». As they said, men of “highest class», who buy clothes from Zegna, completely supports the idea of limited edition clothes and leather goods.

This entry was posted on Thursday, August 23rd, 2007 at 1:48 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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